1. Why Informational Posts Matter
- Build an audience and establish rapport
- Support transactional content and boost topical authority
- Provide evergreen content that can be easily updated
- Supercharge money pages and link bait posts
- Essential for Google’s “it factor” and topical mapping
2. Types of Informational Content
- How to X (e.g., “How to make money online”)
- X ways to do something (e.g., “10 ways to save money on groceries”)
- X tips for Y (e.g., “5 tips for maintaining a healthy garden”)
3. Structure of Informational Posts
- Optimized and engaging title
- Intro paragraph with personal anecdotes, experience, or humor
- Internal linking to main pillar content
- Heading structure: H1, H2s, H3s, FAQs
- Use of bullet points and list formatting
- TLDR (Too Long; Didn’t Read) summary at the beginning
4. Content Creation Process
- Research your topic thoroughly
- Address common questions and concerns
- Use a conversational tone
- Optimize for SEO
- Follow a template structure:
- H1 title
- Intro (using the AIDA framework)
- Reasons to know about the topic
- Step-by-step instructions
- Key considerations
- Taking it to the next level (optional)
- Alternatives (if applicable)
- Wrap-up with personal experience or research summary
5. Tools and Tips
- Use Headline Analyzer to optimize titles
- Aim for substantial word count (3000-5000 words)
- Include multimedia elements like videos, images, or infographics
- Utilize internal linking to money pages and other relevant content
- Consider adding affiliate links where appropriate, but focus on content quality
6. Examples of Effective Informational Posts
- “How to Make Money Online: 28 Real Ways” by Oberlo
- “How to Build Credit in 2024” (personal example)
- “How to Run a Marathon for Complete Beginners” by a fitness website
- “How to Make Coffee Every Which Way” by a coffee-focused site
Remember, the key to successful informational content is providing value to your audience while supporting your overall content strategy and establishing your authority in your niche.
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