What is a Link Bait Post?
A link bait post is a foundational piece of content designed to attract backlinks and serve as a pillar for your blog’s content strategy. It’s typically a long-form, listical-style article that covers multiple subtopics within your niche.
Why is a Link Bait Post Important?
- Builds a strong foundation for your blog
- Passes “link juice” to your future content
- Helps map out your subtopics
- Easiest content piece to attract backlinks
Characteristics of a Good Link Bait Post
- Long list format (e.g., 75 best ideas, 50 top resources)
- Better quality than competitors’ similar posts
- Regularly updated and improved
- Contains internal links to other relevant posts
- Formatted as ideas, resources, trends, or statistics
Types of Link Bait Posts
- Ideas list (e.g., “75 Best Personal Finance Tips”)
- Trends (e.g., “Top AI Trends in 2023”)
- Resources (e.g., “50 Essential Tools for Bloggers”)
- Statistics (e.g., “51 Machine Learning Statistics to Know”)
How to Create Your First Link Bait Post
- Choose your topic and format (ideas, trends, resources, or statistics)
- Perform keyword research for related ideas
- Create an outline using the provided template
- Write a compelling introduction using the AIDA framework (Attention, Interest, Desire, Action)
- Develop your list items, keeping each to 75-125 words
- Include personal experiences, research, and engaging stories
- Add FAQ sections based on Google’s featured snippets or tools like AnswerThePublic
- Write a conclusion
- Publish using the Minimum Viable Post (MVP) approach
- Continuously update and improve the post over time
Link Bait Post Structure
- H1: Your main title (e.g., “75 [Keyword] Ideas in 2023”)
- Introduction
- H2: “What are the best [keyword] ideas?”
- H3s: Your ordered list items
- FAQs
- Conclusion
Tips for Success
- Start with a shorter list (e.g., 35 items) and expand over time
- Use tools like Google’s featured snippets, AnswerThePublic, or SEO software for FAQ ideas
- Create internal links to your transactional and informational content
- Source statistics and data properly
- Use visuals like graphs or images to break up text
- Optimize for readability with short paragraphs and clear headings
Examples of Successful Link Bait Posts
- “51 Machine Learning Statistics To Get You Thinking” (g2.com)
- “73 Best Side Hustles to Start in 2023”
- “28 Ways to Get Out of Debt”
- “50 Ways to Make the Best Coffee of Your Life”
- “Fun Ways to Exercise: 23 Unconventional Workout Ideas”
- “Credit Score Statistics”
Remember, your link bait post is the foundation of your content strategy. Take the time to create a high-quality, comprehensive piece that you can build upon and improve over time. This will set the stage for your blog’s success and make future content creation and link-building efforts more effective.
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