Comprehensive Guide to Creating Informational Content

1. Why Informational Posts Matter

• Build an audience and establish rapport
• Support transactional content and boost topical authority
• Provide evergreen content that can be easily updated
• Supercharge money pages and link bait posts
• Essential for Google’s “it factor” and topical mapping

2. Types of Informational Content

1. How to X (e.g., “How to make money online”)
2. X ways to do something (e.g., “10 ways to save money on groceries”)
3. X tips for Y (e.g., “5 tips for maintaining a healthy garden”)

3. Structure of Informational Posts

• Optimized and engaging title
• Intro paragraph with personal anecdotes, experience, or humor
• Internal linking to main pillar content
• Heading structure: H1, H2s, H3s, FAQs
• Use of bullet points and list formatting
• TLDR (Too Long; Didn’t Read) summary at the beginning

4. Content Creation Process

1. Research your topic thoroughly
2. Address common questions and concerns
3. Use a conversational tone
4. Optimize for SEO
5. Follow a template structure:

• H1 title
• Intro (using the AIDA framework)
• Reasons to know about the topic
• Step-by-step instructions
• Key considerations
• Taking it to the next level (optional)
• Alternatives (if applicable)
• Wrap-up with personal experience or research summary

5. Tools and Tips

• Use Headline Analyzer to optimize titles
• Aim for substantial word count (3000-5000 words)
• Include multimedia elements like videos, images, or infographics
• Utilize internal linking to money pages and other relevant content
• Consider adding affiliate links where appropriate, but focus on content quality

6. Examples of Effective Informational Posts

• “How to Make Money Online: 28 Real Ways” by Oberlo
• “How to Build Credit in 2024” (personal example)
• “How to Run a Marathon for Complete Beginners” by a fitness website
• “How to Make Coffee Every Which Way” by a coffee-focused site

Remember, the key to successful informational content is providing value to your audience while supporting your overall content strategy and establishing your authority in your niche.